Women's empowerment
Real Women. Real Talk.
As a leader in women's fashion, we know first-hand how important diversity, body positivity and
authenticity are to our clients, and to ourselves.
Did You Know?
We strive to empower women in everything that we do because we
believe women rise by lifting each other up.
Changing the Narrative
“I am too fat” “I am too skinny”
“I hate my hips” “I am ugly”
Every day, we hear these words in our store fitting rooms. However, we believe that each one of our customers is a source of inspiration just the way she is, no matter her age, size, and origin.
45% of women say their weight has a negative impact on their self-esteem. 22% of women say weight management dominates their life.
As a leading Canadian fashion brand, we are committed to changing these negative thoughts and false perceptions by actively celebrating authenticity in all its forms.
Our Daily Promise
Diversity and inclusivity are at the heart of our campaigns
Our models’ body shapes are free of retouching
Our fits meet the needs and reality of Canadian women
Our clothes come in a variety of fits and sizes in-store and online XXS to 3X, 0 to 22, Regular, Petite, and Tall
Our Initiatives
Our contributions to women’s charities, foundations and social campaigns focus on celebrating and supporting women
and girls every day of the year.
International Women's Day 2024
Every day, Reitmans strives to empower and support women across Canada in everything that we do, and this year is no different.
To celebrate International Women's Day, Reitmans is shining a spotlight on 5 of our own women of wonder with Julianne Costigan's Toronto-based Portraits with Impact event.
learn moreOur Past Initiatives
Reitwoman
Every International Women's Day, we temporarily change our name to Reitwoman on our platforms in honour of all the women who inspire us daily.
