Four hands with diverse skin tones reach together.
Different shades of yarn balls clustered together.

DIVERSITY & INCLUSIVITY

Stronger Together

At Reitmans, our goal is to ensure all our customers feel seen and heard. In Canada especially, our beauty is found in the various
origins of the people from our community who contribute to the richness of our culture.

We make it a point to communicate the importance of diversity in the initiatives
we support, so that all Canadian women feel represented.

Honouring Pride 2024

Honouring Pride 2024

Today and every day, Reitmans advocates for diversity, inclusivity and the right of every individual to feel accepted as they are.

To honour Pride in 2024, we’ve released a limited-edition "Threads of Love" charm bracelet in support of the 2SLGBTQI+ community.

For every bracelet purchased, Reitmans commits to making a donation to Egale*, Canada’s leading national organization for 2SLGBTQI+ people and issues.

They improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world. Learn more at egale.ca.

*A donation of $2.60 will be made to Egale for every bracelet sold in the month of June, up to a maximum of $25,000.

Our Past Initiatives

National Day for Truth & Reconciliation logo.

Truth and Reconciliation Day 2022

To honour the occasion, we paid tribute and acknowledged the Indigenous names or territories that are home to many of our stores. We also donated $5,000 to Centre Unicura.

Fondation Émergence logo.

We Stand With Pride 2022

We invested $10,000 into a training program provided by Fondation Émergence and a seminar on LGBTQ+ topics so everyone feels safe and welcome in our stores and offices.

National Day for Truth & Reconciliation logo.

Truth and Reconciliation Day 2021

In September 2021, we donated $5,000 to The Native Women’s Association of Canada to honour the National Day for Truth and Reconciliation.